Tech You Can Trust: Smarter POS Systems for Retail & Hospitality

The values we uphold at Element translate to precious commodities

• Element’s central motivating factors deliver real-world experiences

• Rediscover the brilliance of a recently upgraded top-selling POS terminal

• Join the revolution in device management with a free trial of inefi Spotlight

What are the three strongest motivating factors in your life? For many people, family or a significant other would take the top spot, but the other two might vary greatly. For those lucky enough to have a career that makes them feel self-actualised, their job might be associated with their highest values. For others, a sport or hobby they are passionate about might be in their top three. 

For Element, there are three values that equally share first prize in the motivation stakes -- design, quality and purpose. If you think about what your own motivating factors mean to you, you can get an idea of how central these are to our company’s DNA. At first glance, they might seem like lofty goals or abstract ideals, but in practice, they are deeply rooted in the real world, they comprise the driving force behind all we do, and it’s easy to directly connect them to the experiences of staff and customers.

Our values bring meaning to life

The way we design our devices means you can have confidence in anything that bears the Element brand. Our entire range, from POS terminals to industrial panel PCs, is not only beautiful to look at and work with, but designed to solve problems. When designing the technology tools that facilitate a pivotal moment between staff and customers -- the point of purchase -- we always think about what obstacles we can help overcome. We design our hardware for effortless and reliable function, so staff are freed from doubts and customers can believe in the credibility of your brand.

The quality inherent in Element technology inspires trust from users. It’s not enough for Element products to shine when they come out of the box -- we are committed to using the very best materials and components to maximise performance over each item’s whole life cycle. Our pillar of quality means staff can feel at ease while customers feel cared for, because we haven’t cut any corners in developing our technology solutions. Element is about much more than just the point of sale -- it’s about retail that feels effortless and beautiful.

Element hardware is uniquely fit for purpose, delivering satisfaction for staff and gratitude from customers. By investing in Element, you are choosing products that function exactly as you expect them to, handling high-pressure environments with ease and ensuring that the staff who operate them can stay calm and deliver an outstanding customer experience. In this context, purpose is the antithesis of chaos, allowing a seamless checkout process that flows like water, free from lags, friction and glitches.

Thanks to Element products, retail and hospitality can be everything that they should be: a graceful and effortless transaction at the end of a rewarding and fulfilling customer journey.

Get your hands on this reimagined winner

Embodying design, quality and purpose, Element’s 455 and 455W POS systems

Element 455W

are among our best-selling products, and they have recently undergone a new evolution to stay abreast of available technology, aesthetics and functionality. This silent, fanless terminal -- available with either a 15.1” (1024 x 768) or 15.6” widescreen (1920 x 1080) display size -- now has a modular, removable CPU box to simplify servicing and allow easy upgrades, future-proofing your investment. It is also fully compatible with Intel N97 processors, making it transition-ready to Windows 11 IoT.

Both variants of this brilliant terminal feature a beautiful bezel design with a sleek, modern look and a smaller footprint, giving it breathtaking aesthetics as well as improved space efficiency. Yet its sophisticated exterior belies rugged, industrial-grade build quality for high-traffic environments and heavy, continuous use. The 455 and 455W systems are purpose-built to be fast and responsive, with a visibly premium appearance that fits perfectly within a polished, professional retail or hospitality venue. The upgraded systems have been developed through user-centred thinking that empowers staff to deliver an outstanding customer experience.

A new era in smart software

Take the headache out of managing your devices with inefi Spotlight, now available throughout the Element range. This remarkable UEM (unified endpoint management) platform gives you a real-time overview of how all your devices -- even peripherals -- are performing from a single screen, for unprecedented insight into and control over your entire tech stack.

Receipt printer out of paper? Touchscreen behaving erratically? Spotlight sends an alert and allows you to rectify the problem immediately, meaning minimum downtime and maximum customer satisfaction. For seamless provisioning, Spotlight allows you to deploy software simply by assigning a profile to a device’s MAC address, and as soon as it’s detected on the network, it will be furnished with the image and all the configs it needs. Spotlight also supports remote control of your hardware, making it so much easier for your IT department to diagnose and fix issues without having to physically send a technician to the site. 

We are offering a free 30-day trial of inefi Spotlight for Element products, so you can see for yourself how much money you can save by running your hardware at optimum efficiency. In keeping with our ethos of design, quality and purpose, this is another way we aim to inspire you with confidence in Element as an all-round technology solution. Contact us today to learn more about how our values can enhance your business.